Don’t build your AI search strategy around one platform
A business might appear in ChatGPT but not Gemini.
Another might receive citations in Google AI search but barely appear elsewhere.
This is normal.
Different AI platforms use different retrieval systems, search infrastructure and source-selection methods.
That makes a cross-platform visibility strategy more useful than trying to optimise separately for every AI product.
Start with the shared foundations
Although platforms differ, several practical foundations apply broadly.
Clear business information
Your website should clearly explain:
- What you sell.
- Who you serve.
- Where you operate.
- Your specialist expertise.
- Your key use cases.
Strong subject coverage
Build useful information around the problems your customers care about.
Accessible pages
Ensure important public pages are crawlable and technically usable.
Credible evidence
Provide case studies, specifications, qualifications and other genuine proof.
Consistent business identity
Use consistent names, products and business details across relevant online sources.
These foundations support discoverability regardless of platform.
Then check platform-specific access
For ChatGPT Search, OpenAI recommends allowing OAI-SearchBot.
For Google AI search experiences, Google’s established Search crawling, indexing and quality principles remain important.
Google also warns that mass-producing automated content without additional user value can violate its scaled-content policies.
The lesson is simple:
AI visibility does not replace good technical SEO and useful content.
Build a cross-platform prompt matrix
Do not test random questions.
Create a controlled set.
For example:
| Prompt | ChatGPT | Gemini | Claude | Perplexity |
| Best supplier for X | Track | Track | Track | Track |
| How do I solve Y? | Track | Track | Track | Track |
| Recommend a platform for Z | Track | Track | Track | Track |
Record:
- Brand mention.
- Citation.
- Competitor mentions.
- Description accuracy.
- Changes over time.
This gives you a platform-by-platform visibility picture.
Look for patterns rather than isolated answers
Suppose your company appears in 70% of relevant ChatGPT tests but only 10% of Gemini tests.
Do not immediately assume your content is wrong.
Investigate:
- Whether different sources are being used.
- Whether competitors have stronger Google visibility.
- Whether your relevant pages are indexed properly.
- Whether your website lacks coverage of particular subtopics.
The goal is diagnosis.
Avoid platform-specific content duplication
Do not create:
“Best ventilation supplier for ChatGPT”
and:
“Best ventilation supplier for Gemini”
and:
“Best ventilation supplier for Claude”
if the substance is identical.
That creates weak duplication.
Instead, create one genuinely useful page that answers the customer question well.
Then improve technical accessibility and measurement across platforms.
Where LYXITY fits
LYXITY helps maintain the shared information foundation that all of these platforms ultimately depend upon.
It builds relevant content.
Updates legacy content.
Improves structure.
Creates links.
And helps develop Topical Authority.
Platform tracking tells you where you are visible.
LYXITY helps you improve the information underneath that visibility.
Frequently asked questions
Should I prioritise ChatGPT or Google AI first?
Prioritise according to where your customers are likely to search and where the commercial opportunity is greatest.
Can one website perform well across multiple AI platforms?
Yes. Strong, relevant information can be useful across multiple discovery systems.
Should I create different articles for each AI tool?
Only when the subject genuinely differs.
Key takeaway
The strongest AI visibility strategy in 2026 is not:
Optimise separately for every AI platform.
It is:
Build an authoritative, accessible, well-maintained information resource—then measure how each platform responds.
